Make It Snow: From Zero to Billions—How Snowflake Scaled Its Go-to-Market Organization
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简介
书名：Make It Snow: From Zero to Billions—How Snowflake Scaled Its Go-to-Market Organization
作者：Denise Persson
简介：Follow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company
Written by insiders Denise Persson and Chris Degnan, CMO and CRO of Snowflake, the global force helping mobilize the world’s data, Make It Snow explores the lifespan to date of the wildly successful enterprise company, from fighting tooth and nail to simply survive during its early days, to its disruption of the industry and corresponding rapid growth, all the way to its IPO in 2020 in the highest valuation of a software company in the history of Wall Street.
This book covers each stage in the creation of Snowflake, including Startup, Build Stage, and Scaling Stage. Readers will learn about:
-The company’s origins and the state of the market in data management and analytics before Snowflake came on the scene
-Friction between marketing and sales teams at Snowflake and how these issues were resolved
-Why gaining the trust of customers was so important to Snowflake’s early success
-Making difficult decisions like hiring and firing talent as the company grew
作者：Denise Persson
简介：Follow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company
Written by insiders Denise Persson and Chris Degnan, CMO and CRO of Snowflake, the global force helping mobilize the world’s data, Make It Snow explores the lifespan to date of the wildly successful enterprise company, from fighting tooth and nail to simply survive during its early days, to its disruption of the industry and corresponding rapid growth, all the way to its IPO in 2020 in the highest valuation of a software company in the history of Wall Street.
This book covers each stage in the creation of Snowflake, including Startup, Build Stage, and Scaling Stage. Readers will learn about:
-The company’s origins and the state of the market in data management and analytics before Snowflake came on the scene
-Friction between marketing and sales teams at Snowflake and how these issues were resolved
-Why gaining the trust of customers was so important to Snowflake’s early success
-Making difficult decisions like hiring and firing talent as the company grew
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