Enchantment: The Art of Changing Hearts, Minds, and Actions
小编代找服务价格为：8.6
获取方式：请先记录下书单ID：KB5249，扫码加客服微信获取
简介
书名：Enchantment: The Art of Changing Hearts, Minds, and Actions
作者：Guy Kawasaki
简介：Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .
* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.
* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.
* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.
作者：Guy Kawasaki
简介：Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .
* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.
* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.
* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.
Guy Kawasaki 的其他作品
猜你喜欢
