Writing to Be Understood: What Works and Why
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简介
书名：Writing to Be Understood: What Works and Why
作者：Anne H. Janzer
简介：How do great nonfiction writers connect with us so strongly—and what can you learn from them to apply to your own writing?Writing to Be Understood explores the ways powerful writers explain and inform, including analogies, imagery, humor, story, and more.The book combines insights from cognitive science with advice from expert practitioners in the fields of psychology, technology, economics, medicine, policy, and more. Each chapter wraps up with practical advice that you can put to work, no matter what you're writing.You'll learn how
Appeal to your readers' innate sense of curiosityConnect with audiences that aren't immediately receptive to your ideasMake abstract ideas understandable and memorableBanish the boring from your workWhether you're trying to communicate expertise with a mainstream audience, pitching ideas to your team, or hoping to make an impact with a nonfiction book, dig into Writing to be Understood to reach more people with your words.
作者：Anne H. Janzer
简介：How do great nonfiction writers connect with us so strongly—and what can you learn from them to apply to your own writing?Writing to Be Understood explores the ways powerful writers explain and inform, including analogies, imagery, humor, story, and more.The book combines insights from cognitive science with advice from expert practitioners in the fields of psychology, technology, economics, medicine, policy, and more. Each chapter wraps up with practical advice that you can put to work, no matter what you're writing.You'll learn how
Appeal to your readers' innate sense of curiosityConnect with audiences that aren't immediately receptive to your ideasMake abstract ideas understandable and memorableBanish the boring from your workWhether you're trying to communicate expertise with a mainstream audience, pitching ideas to your team, or hoping to make an impact with a nonfiction book, dig into Writing to be Understood to reach more people with your words.
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